Booking Holdings (BKNG) valuation
Booking Holdings P/E ratio history
Booking Holdings trades at 16.4 times its earnings over the last twelve months and 13.0 times the earnings analysts expect over the next twelve. At its last 9 fiscal year ends its P/E ranged from 18.2 (year to Dec 2019) to 85.2 (year to Dec 2021), with a median of 30.2.
| Fiscal year ended | Price | EPS | P/E | Forward P/E |
|---|---|---|---|---|
| Dec 31, 2025 | $214.21 | $6.62 | 32.3 | 22.7 |
| Dec 31, 2024 | $198.74 | $6.91 | 28.8 | 24.5 |
| Dec 31, 2023 | $141.89 | $4.70 | 30.2 | 21.1 |
| Dec 31, 2022 | $80.61 | $3.05 | 26.4 | 17.4 |
| Dec 31, 2021 | $95.97 | $1.13 | 85.2 | 28.7 |
| Dec 31, 2020 | $89.09 | $0.06 | n/m | — |
| Dec 31, 2019 | $82.15 | $4.50 | 18.2 | — |
| Dec 31, 2018 | $68.90 | $3.33 | 20.7 | — |
| Dec 31, 2017 | $69.51 | $1.86 | 37.4 | — |
| Dec 31, 2016 | $58.64 | $1.71 | 34.4 | — |
n/m: not meaningful (a loss, or earnings close to zero). The daily P/E line is a chart indicator in the app.
Booking Holdings valuation against its peers
| Company | Market value | P/E | Forward P/E | Price / sales |
|---|---|---|---|---|
| Booking HoldingsBKNG | $115B | 16.4 | 13.0 | 4.1 |
| Marriott InternationalMAR | $105B | 41.3 | 32.1 | 3.9 |
| AirbnbABNB | $99.1B | 37.4 | 28.6 | 7.5 |
| Royal Caribbean GroupRCL | $82.2B | 18.2 | 15.5 | 4.3 |
| Hilton WorldwideHLT | $80.3B | 48.2 | 35.3 | 6.3 |
| Delta Air LinesDAL | $52.7B | 16.0 | 11.7 | 0.7 |
| CarnivalCCL | $39.5B | 12.5 | 11.6 | 1.4 |
| Expedia GroupEXPE | $34.3B | 17.9 | 12.5 | 2.2 |
| United Airlines HoldingsUAL | $33.8B | 9.6 | 9.7 | 0.5 |
| Peer median | 18.0 | 14.0 | 3.1 |
Reading these multiples
The P/E divides the share price by earnings per share over the last twelve months; the forward P/E divides it by the earnings analysts expect over the next twelve. Price to sales compares the company's market value with its revenue over the last twelve months. A multiple reads differently from one industry to the next, so the peer group above is the fairer comparison.
See also: BKNG financials · BKNG returns
No forecast, no recommendation. This page describes Booking Holdings from published data; it is not advice to buy, sell or hold any security.
Figures as of the close on Oct 30, 2026 unless a row says otherwise. Prices are split adjusted; returns include dividends reinvested. Data may be delayed. See the disclaimer and how TrendArc works.